New York Times: “Democratic donors and strategists have been gathering at luxury hotels to discuss how to win back working-class voters, commissioning new projects that can read like anthropological studies of people from faraway places.”
“The prospectus for one new $20 million effort aims to reverse the erosion of Democratic support among young men, especially online.
It is code-named SAM — short for ‘Speaking with American Men: A Strategic Plan’ — and promises investment to ‘study the syntax, language and content that gains attention and virality in these spaces.’ It recommends buying advertisements in video games, among other things.”