Time: How Trump won re-election will be the stuff of history books, and already America’s choice can be traced to some key decisions. To Trump’s top aides, the thesis of the campaign could be summed up in a simple slogan: ‘Max out the men and hold the women.’ That meant emphasizing the economy and immigration, which Trump did relentlessly.
It meant diverting attention away from the chaos of his first term, the abortion bans he ushered in, and his assault on American democracy four years ago. It meant a campaign that rode the resentment of disenchanted voters and capitalized on the cultural fractures and tribal politics that Trump has long exploited.”“Most of all, the outcome can be credited to a singular figure whose return to the White House traced a political arc unlike any in 250 years of American history.”