Semafor: “Influencer marketing, pioneered years ago by the culture industries and fashion and beauty brands, is now big business. And 2024 is shaping up as the first serious influencer election.”
“Both parties have cultivated networks of informal spokespeople who can reach younger voters or supporters who may not see or be moved by traditional television advertising.
An ecosystem of companies on the left including Vocal, atAdvocacy, and Social Currant have emerged to connect candidates to influencers and help those influencers get paid for speaking out on behalf of causes and candidates.”