“President Biden’s re-election team has spent more than $50 million on TV and digital ads in swing states this year — and next to nothing on local organizers to begin reaching voters in person,” Axios reports.
“The ad-heavy strategy — with unprecedented spending by an incumbent this early — is a departure from Barack Obama’s 2012 re-election campaign, which invested millions assembling an army of organizers in swing states to contact voters up to 18 months before that election.
”“Biden’s team is focused on the idea that Americans are online and on their phones more than ever — and that meeting people there is just as important as meeting them on their doorstep.”