New York Times: “As he seeks to reclaim the presidency, Mr. Trump has reprised the pitchman role from his reality TV days, with a crucial difference: He has intertwined the marketing of his private business affairs with the messaging of his campaign, leveraging his political stature for profit.”
“All of it could be described as Martyr Inc.
, a machinery that makes Mr. Trump money and promotes his re-election by characterizing him as unjustly persecuted and selflessly saving his supporters from a similar fate.”