“Progressives feel like they have finally cracked the code on ads that move voter attitudes: straight-to-camera first-person testimonials,” Politico reports.
“That’s the takeaway from a series of new tests by Way to Win, a progressive donor network.”
From the memo: “Early testing shows the ads drive significant shifts in voter attitudes, boost Kamala Harris’s favorability, reduce Donald Trump’s standing, and increase voter turnout.
The campaign reaches key voter groups in Arizona, Georgia, Nevada, Pennsylvania, and Wisconsin, particularly focusing on Latinos, AAPI communities, young voters, and non-voters from 2020.”