“Six months after the Democratic Party’s crushing 2024 defeat, the party’s megadonors are being inundated with overtures to spend tens of millions of dollars to develop an army of left-leaning online influencers,” the New York Times reports.
“At donor retreats and in pitch documents seen by The New York Times, liberal strategists are pushing the party’s rich backers to reopen their wallets for a cavalcade of projects to help Democrats, as the cliché now goes, ‘find the next Joe Rogan.
’ The proposals, the scope of which has not been previously reported, are meant to energize glum donors and persuade them that they can compete culturally with President Trump — if only they can throw enough money at the problem.”“Democrats widely believe they must grow more creative in stoking online enthusiasm for their candidates, particularly in less outwardly political forms of media like sports or lifestyle podcasts.”