“Presidential candidates eager to reach new audiences in a more relaxed environment are bypassing riskier network interviews and flocking to podcasts,” Axios reports.
“Cord cutting, the rise of TikTok and the scattering of audiences have made podcasts a more powerful platform for candidates this election cycle compared to last.
”“While podcasts don’t offer the same reach as a primetime network news interview, they afford the opportunity to deliver a specific message to a narrower slice of the electorate.”